Fanatical Prospecting: The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Email, Text, and Cold Calling (Jeb Blount)

by Jeb Blount

The first step in creating familiarity is through persistent and consistent daily prospecting. Each time you call, e-mail, meet face to face, drop off a business card, and leave a voice mail, you create familiarity. This is one of the core reasons persistence pays off.