Fanatical Prospecting: The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Email, Text, and Cold Calling (Jeb Blount)

by Jeb Blount

a text message sent alone converts at 4.8 percent. That same message, sent after a phone contact, increases conversion by 112.6 percent. Why? The Law of Familiarity.