Fanatical Prospecting: The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Email, Text, and Cold Calling (Jeb Blount)

by Jeb Blount

you need a compelling message that works most of the time with most of your prospects. It has to be quick, direct, and persuasive, but it cannot sound like a cheesy script. It's got to be natural and authentic.