Fanatical Prospecting: The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Email, Text, and Cold Calling (Jeb Blount)

by Jeb Blount

This is supported by data that indicates that it can take between 20 and 50 touches to engage a prospect with little to no familiarity with you or your company, but just 1 to 10 touches to engage an inactive customer, warm inbound lead, or prospect who has a high degree of familiarity with you, your company, or your brand.