Fanatical Prospecting: The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Email, Text, and Cold Calling (Jeb Blount)

by Jeb Blount

You have about three seconds to grab your prospect's attention—hook them. In that three seconds, your subject line must compel them to open the e-mail and the first sentence must entice them to keep reading. Kendra Lee, author of The Sales Magnet, calls this the “glimpse factor.”