Fanatical Prospecting: The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Email, Text, and Cold Calling (Jeb Blount)

by Jeb Blount

To gain their attention you might develop an SPC that includes phone calls and voice mails, e-mail, social, targeted trade shows, and industry conferences. Your primary objective is to create enough familiarity that these cold prospects are more likely to engage.