Fanatical Prospecting: The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Email, Text, and Cold Calling (Jeb Blount)

by Jeb Blount

What I am saying is that focusing on a simple, straightforward because works, and spending hours agonizing over some complex value prop is unlikely to give you anything more effective in prospecting than a simple, direct because.