Fanatical Prospecting: The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Email, Text, and Cold Calling (Jeb Blount)

by Jeb Blount

The longer that frog sits there, the more foul it gets. That's when the bargaining starts happening. Instead of just eating it and getting it over with, you start making deals with yourself to “double up” on your frog eating tomorrow.