Fanatical Prospecting: The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Email, Text, and Cold Calling (Jeb Blount)

by Jeb Blount

Use action words and directive statements instead of questions. List-based subject lines that include a testimonial like “3 Reasons Why ABC Chose Us” are especially powerful, as are referral subject lines like “Jeb Blount Said We Should Talk” and statement-based subject lines like “Biggest Fail in Industrial Pumps.”