Fanatical Prospecting: The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Email, Text, and Cold Calling (Jeb Blount)

by Jeb Blount

I use a more subtle method. When I publish original content or link to a blog page, I include links to white papers and reports embedded in the content. That tends to generate leads without hurting my reputation. You can use a similar tactic with content that has been generated by your marketing team.