Fanatical Prospecting: The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Email, Text, and Cold Calling (Jeb Blount)

by Jeb Blount

Building a database is like filling in a jigsaw puzzle. It takes time, lots of work, and sometimes there is not much evidence that it is paying off. The key is recognizing the cumulative value of small wins.