Fanatical Prospecting: The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Email, Text, and Cold Calling (Jeb Blount)

by Jeb Blount

The human mind abhors the unknown. In its natural state, it wants to be safe and secure. It doesn't like jumping off of a diving board into a cold lake or picking up a phone and calling a stranger.