Fanatical Prospecting: The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Email, Text, and Cold Calling (Jeb Blount)

by Jeb Blount

Targeted bridges are bridges that are common to a large group of similar prospects—decision-maker roles, industry vertical, product or service application, and so on. Targeted bridges are most appropriate when you have little information about a specific prospect and the cost/benefit of doing reams of research is not worth it.