Fanatical Prospecting: The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Email, Text, and Cold Calling (Jeb Blount)

by Jeb Blount

For example, you might call and leave a voice mail, ping them on LinkedIn, and follow that up with an e-mail (or vice versa). This “triple threat” increases familiarity and leverages your persistence across multiple channels.