Fanatical Prospecting: The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Email, Text, and Cold Calling (Jeb Blount)

by Jeb Blount

What I want to make clear is prospecting messages are not complex. Be careful not to overcomplicate things. Your prospecting message is designed for one purpose: to quickly persuade your prospect to give you their time.