George Bounacos

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According to a 2011 research project based on a fMRI study of people listening to music, familiarity with a song reflexively causes emotional engagement; it doesn’t matter what you think of the song. In “Music and Emotions in the Brain: Familiarity Matters,” lead author Carlos Silva Pereira and his collaborators write that familiarity is a “crucial factor” in how emotionally engaged listeners are with a song.
The Song Machine: Inside the Hit Factory
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