Gill Huyton

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Let me stress at the outset that the Hunters, like all successful practitioners of what is called ‘dollar-cost averaging’, planned beforehand to buy more shares if a price fell. So they did not go all in on day one. Rather, they invested a lesser amount at the outset and kept some cash on the side – waiting for an opportunity to buy more at a lower price in the future.
Gill Huyton
This is the difference between doubling down and martingale to dca as a winning strategy
The Art of Execution: How the world's best investors get it wrong and still make millions
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