When we see failure without its related stigma, the point is not that we commit to futile tasks, but that we are more capable of meaningful adaptation: whether that means quitting and trying something else or sticking – and growing7. But now suppose that we have already made a rational decision to persevere: the Growth Mindset now has an additional significance. It helps us to deal with challenges and setbacks. It is no good spending an entire career cowering in fear of negative feedback, avoiding situations in which you might be judged, and thus scuppering any chance of improvement.