‘It is about marginal gains,’ he said. ‘The approach comes from the idea that if you break down a big goal into small parts, and then improve on each of them, you will deliver a huge increase when you put them all together.’ It sounds simple, but as a philosophy, marginal gains has become one of the hottest concepts not just in sport, but beyond. It has formed the basis of business conferences, seminars and has even been debated in the armed forces. Many British sports now employ a director of marginal gains.
