The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

by David Meerman Scott

To easily monitor what millions of people are saying about you, the market you sell into, your organization, and its products. To participate in those conversations by commenting on other people's blogs. To work with bloggers who write about your industry, company, or products. To begin to shape those conversations by creating and writing your own blog.

buyer persona profile is a short biography of the typical customer, not just a job description but a person description,”

How to Gain Insight into Your Customer's Expectations, Align Your Marketing

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