The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

by David Meerman Scott

Like the auto companies and the universities, the typical job seeker is advertising a product. Yet the vast majority of these people are not positioning themselves to be found on the web, because they don't have a personal website, they aren't blogging or creating online videos, and, except for maybe a Facebook or LinkedIn profile, they aren't active in social networking. They are not creating the content that will help an employer to find them when a company needs new staff.