The Go-Giver: A Little Story About a Powerful Business Idea

by Bob Burg

“Should I tell him?” “Please,” replied Pindar. Ernesto leaned in and spoke in a conspiratorial whisper:

“Your true worth is det...

how much more you give in value than you take in payment.”

Your worth

But honestly, that sounds like a recipe for bankruptcy!

Does it make money?’ is not a bad question. It’s a great question. It’s just a bad first question. It starts you off pointed in the wrong direction.”

‘Does it serve? Does it add value to others?’ If the answer to that question is yes, then you can go ahead and ask, ‘Does it make money?’”

“exceed people’s expectations, and they’ll pay you even more.”

“but the point isn’t to have them pay you more, it’s to give them more. You give, give, give. Why?” Another shrug. “Because you love to. It’s not a strategy, it’s a way of life. And when you do,” he added with a big ...

they certainly will,” added Pindar. “All the great fortunes in the world have been created by men and women who had a greater passion for what they were giving—their product, service or idea—than for what they were getting.

many of those great fortunes have been squandered by others who

greater passion for what they were getting than what ...