The Go-Giver: A Little Story About a Powerful Business Idea

by Bob Burg

“Good morning, sir,” said Joe. “Thank you for taking the time to see me.” “You’re welcome—and thank you, for exactly the same reason.”

“Actually, successful people do this all the time. Typically, the more successful they are, the more willing they are to share their secrets with others.”

“Appearances can be deceiving, Joe. In fact, they nearly always are.”

‘Tell you what. The interesting thing is, the bigger they are, the nicer they are.’”

Joe curiously at ease from the first moment he heard it.

it was a storytelle...

story teller voice

I’ve been encouraging her to open a chain of coffeehouses.

You and I are coming from two different directions when it comes

wealth creation. If we’re going to take this walk together, we need to start by facing the same direction. If you notice, what I said was ‘share her coffee.’ What you said was ‘make a killing.’ Do you see the difference?”

sharing her coffee giving --what can you give?

It’s just not a goal that will make you successful.”

“Giving.”

“Most people have that reaction. In fact, most people just laugh when they hear that the secret to success is giving.” He paused. “Then again, most people are nowhere near as successful as they wish they were.”

‘First give me some heat, then I’ll throw on some logs.’

“You see? You can’t go in two directions at once. Trying to be successful with making money as your goal is like trying to travel a superhighway at seventy miles an hour with your eyes glued to the rearview mirror.”

“I need you to agree that you will test every Law I show you by actually trying it out. Not by thinking about it, not by talking about it, but by applying it in your life.”

You must apply each Law right away, the same day you first learn it.”

our meetings will come to an end.”

“I wouldn’t. But you would.

It’s the honor system. If

you don’t find a way to apply each Law I show you the very same day you learn it, I’ll trust that the next morning, you’ll call Brenda to...

“I have to know you’re taking this seriously. But here’s what’s far more important: you have to know ...

“I think I understand. You want to make sure I’m not wasting your...

“Joe, no offense, but you don’t have...

“I mean, the power to waste my time. Only...

And truthfull...

vice I gave up a long time ago. The reason for my Condition is that I don’t want to s...

“You’ve got a deal.”

Pindar was exceedingly gracious to everyone they encountered,

‘I’ve been told I have a hard head—I hope you didn’t hurt yourself!’ He laughed with surprise.

He complimented his daughter on her good judgment and told her I was a thoughtful, polite young man.”

Pindar chuckled, and Joe had the distinct sense that his host had heard this story many times before.

closed his eyes and groaned with pleasure. “The man is an artist.”

“the Connector”

Underneath that jovial, bigger-than-life Italian chef persona there was a powerful sense of focus and intention.

Once Joe became aware of it, it was riveting.

He began to see why the little group of executives had invested ...

was not the hot dogs but the person serving the hot dogs that had vaulted the young man to such popularity.

Not the dining—the dining experience.

“I’ve always been good at remembering kids’ names,” Ernesto explained. “And remembering their birthdays,” continued Pindar. “And their favorite colors, and their favorite cartoon heroes, and their best friends’ names.” He glanced at Joe and gave the next word emphasis: “Et cetera.”

It turned out that Ernesto was just as gifted at remembering

“Everyone likes to be appreciated,” said Ernesto. “And that’s the Golden Rule of business,” added Pindar. “All things being

equal—” E...

“—people will do business with and refer business to those people they know, like and trust.”

Remembering things people tell you write it down Men friends business Remember bday and facts about Dr n about nick being honored he was looking forward to his talk

Several heads turned and a wave of smiles rolled through the dining room like ripples on a pond.

“Ahh, mille grazie, signore, you are a man of good taste!

“A bad restaurant,” Ernesto went on, “tries to give just enough food and service, both in quantity and quality, to justify the money it takes from the customer.

A good restaurant strives to give the most quantity and quality for the money it takes.

“But a great restaurant—ahh, a great restaurant strives to defy imagination! Its goal is to provide a higher quality of food and service than any amount of money could possibly pay for.”

What you give defying imagination Great restaurant Strives To give a higher quality of food and service that any money could pay for

He was about to learn the First Law of Stratospheric Success!