Deep Work: Rules for Focused Success in a Distracted World
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Deep Work: Professional activities performed in a state of distraction-free concentration that push your cognitive capabilities to their limit. These efforts create new value, improve your skill, and are hard to replicate.
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Woody Allen wrote and directed forty-four films that received twenty-three Academy Award nominations—an absurd rate of artistic productivity.
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Rowling, on the other hand, does use a computer, but was famously absent from social media during the writing of her Harry Potter novels—even though this period coincided with the rise of the technology and its popularity among media figures.
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Microsoft CEO Bill Gates famously conducted “Think Weeks” twice a year, during which he would isolate himself (often in a lakeside cottage) to do nothing but read and think big thoughts.
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Shallow Work: Noncognitively demanding, logistical-style tasks, often performed while distracted. These efforts tend to not create much new value in the world and are easy to replicate.
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In an age of network tools, in other words, knowledge workers increasingly replace deep work with the shallow alternative—constantly sending and receiving e-mail messages like human network routers, with frequent breaks for quick hits of distraction.
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Powers’s Hamlet’s BlackBerry, John Freeman’s The Tyranny of E-mail, and Alex Soojung-Kim Pang’s The Distraction Addiction
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Given this existing body of evidence, I will not spend more time in this book trying to establish this point.
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The Deep Work Hypothesis: The ability to perform deep work is becoming increasingly rare at exactly the same time it is becoming increasingly valuable in our economy. As a consequence, the few who cultivate this skill, and then make it the core of their working life, will thrive.
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Part 1, is to convince you that the deep work hypothesis is true.
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Part 2, is to teach you how to take advantage of this reality by training your brain and transforming your work habits to place deep work at the core of your professional life.
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“The key question will be: are you good at working with intelligent machines or not?”
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“Hearing a succession of mediocre singers does not add up to a single outstanding performance.”
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those who can work well and creatively with intelligent machines, those who are the best at what they do, and those with access to capital.
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1. The ability to quickly master hard things. 2. The ability to produce at an elite level, in terms of both quality and speed.