Andrew mentioned that he sees companies making the same mistakes: Products that aren’t inherently viral trying to add a bunch of viral features Bad products that aren’t adding value trying to go viral Not doing enough A/B tests to really find improvements (assume one to three out of every ten will yield positive results) Not understanding how users are currently communicating/sharing, and bolting on “best practice” strategies (Just add Facebook “like” buttons!) Not getting coaching/guidance from people who’ve already done it Thinking about virality as a tactic rather than a deep part of a
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