One way to boost your efforts in this traction channel is to take advantage of cyclical behavior. Take Codecademy’s Code Year microsite, which launched at the beginning of 2012. Many people claim to want to learn how to code, but don’t follow through. Code Year addressed that issue by asking people to enter their email address to receive a free lesson about programming each week during 2012. More than 450,000 individuals signed up on CodeYear.com, nearly doubling Codecademy’s user base at the time.
