Don’t rule out cold calling. Good first customers have a burning need to address a problem, are interested in your approach to solving their problem, and are willing to work with you closely. Sometimes cold calling is the only way to find them. Build a repeatable sales model. An effective sales funnel has prospects enter at the top, qualifies these leads, and closes them effectively. Map out your sales funnel, identify blockages, and remove them. Keep the buying process as simple as possible. Get the buyer to commit to time lines. To close sales effectively, get an affirmative at each point
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