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Francisco Soto
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Traction: How Any Startup Can Achieve Explosive Customer Growth, by Gabriel Weinberg

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Email marketing is a personal channel. Messages from your company sit next to email updates from friends and family. As such, email marketing works best when it is personalized.
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Traction: How Any Startup Can Achieve Explosive Customer Growth
Traction: How Any Startup Can Achieve Explosive Customer Growth
by Gabriel Weinberg
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