SAMPLE ROLE DEFINITION Every role can have a purpose, domains, and accountabilities. Role: Marketing Purpose: Lots of buzz about our company and its services Domains: The company’s mailing list and social media accounts Content on the company’s public website Accountabilities: Building relationships with potential customers in target markets defined by the Marketing Strategy role Promoting and highlighting the organization’s services to potential customers via the Web and social media channels Triaging speaking invitations and other PR opportunities sent to the organization, and routing good
...more
