Actionable Gamification: Beyond Points, Badges, and Leaderboards

by Yu-kai Chou

The harsh reality of game designers is that, no one ever has to play a game. They have to go to work, do their taxes, and pay medical bills, but they don’t have to play a game. The moment a game is no longer fun, users leave the game and play another game or find other things to do.

The U.S. Armed Forces now spends more money on recruitment games than any other marketing platform.