Psycho-Cybernetics: Updated and Expanded (The Psycho-Cybernetics Series)

by Maxwell Maltz

Edison believed that he got some of his ideas from a source outside himself. Once, when complimented for a creative idea, he disclaimed credit, saying that “ideas are in the air,” and if he had not discovered it, someone else would have.

In much the same way, when we set out to find a new idea, or the answer to a problem, we must assume that the answer exists already—somewhere—and set out to find it. Dr.