Abstracting from the concrete objects of their environment, the chimps become better at maximizing their utility. They become more Protestant, we might say: to get maximum treats in the future requires a bit of asceticism for the moment, and this becomes possible if you redirect your attention to something abstract, such as money (for the Protestant) or numerals (for the chimp). The abstract thing becomes “a new fulcrum for the control of action,” as Clark says. Thus is born civilization.