Then you spend your leisure time feeding your paycheck into the machines. Schüll writes that nearly 82 percent of local gamblers are members of the “loyalty clubs” that casinos offer, “carrying player cards that document the volume of their play and reward them accordingly” with various trifles. Through their loyalty cards, repeat players are tracked and their behavior is carefully analyzed. Some casinos have facial recognition software that enables a player’s favorite machine to call out to her by name if cameras on the casino floor detect that she is headed toward the exit.
