Bus riders in Seoul, South Korea, find themselves at a new frontier: they have advertising squirted into their noses. A smell resembling that of Dunkin’ Donuts coffee is released into the ventilation system as a Dunkin’ Donuts advertisement plays over the bus’s sound system shortly before the bus stops outside a Dunkin’ Donuts store. An announcer points out the fact, in case it has somehow been missed. This kind of advertising is especially aggressive and indiscriminate, yet is also exquisitely well targeted to morning commuters who are primed to want coffee at the time they are exposed to the
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