Now, this is where the magic happens. Because the customer had ALREADY pulled a credit card out of their wallet and made a commitment towards the concept we were selling, about 25% of free-plus-shipping customers bought the upsell offer. That means we made $394 per one hundred visitors, and we got eight new buyers on our list. I almost doubled my money and got seven times more customers by adding in a free-plus-shipping offer! Pretty cool, huh?
