Derek Taylor

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Whenever you’re telling a story, you want to start at the point of high drama. Don’t start with, “Well, I woke up and had eggs for breakfast . . . then I got dressed and went to work . . . blah, blah, blah.” Do start with, “The gun was in my face. I was staring down the dark barrel, and I could see the bullet in the chamber. My heart pounded in my ears, and rivers of sweat streamed down my face . . .”
DotCom Secrets: The Underground Playbook for Growing Your Company Online
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