I didn’t invent the concept of the Star, Story, Solution script. I first heard it when I was interviewing a guy who had made one hundred million dollars in twenty-three months selling supplements. He said there was a script he used to sell all of his products. The script formula was so simple! First, you need a star (I call this person the Attractive Character), then you need a story that agitates a problem, and finally you need to provide a solution (your product).
