If you search for me online, you’re going to find out there are people who love me and people who hate me. That’s just the way it is. If you’re neutral, no one will hate you, but no one will know who you are either. As soon as you start taking sides on important issues, you’ll develop haters, but you’ll also develop a group of raving fans. Those raving fans are the people who will buy your products and services. If nobody’s talking about you, then nobody knows who you are. It’s time to step out of that neutral space and start sharing your opinions. Bring the things you care about into the
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