Hot traffic already knows you, likes you, and trusts you. They know your products, so it’s time to direct them to the backend as you focus on the highest level of service you can offer. Because these offers have a greater price, you probably aren’t going to be able to close many sales using online methods alone. You need to change the selling environment and get the prospect on the phone or to a live event. My favorite funnel for moving people from the computer to the phone is the High-Ticket, Three-Step Funnel.
