Don’t wait a day or a week. Qualify buyers right away. My early mentor Dan Kennedy taught me this golden principle: a buyer is a buyer is a buyer. If someone is willing to buy from you once, they’ll continue to buy from you as long as you keep offering value. So as soon as someone fills out their name and email address and clicks the submit button, they should land on a page that offers something to buy. Offer them something of value that will hook them. It’s typically a little higher up your Value Ladder, and this is where I’m usually selling my “bait,” which is something your dream clients
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