Let’s Review: It’s time to get started creating your Attractive Character. When I say “create,” I don’t mean “make it up.” I mean to zero in on a story and personality you or one of your clients has. It’s real. Start assembling your identity, your stories, your flaws, and your line in the sand. Most entrepreneurs never think about this vital communication tool. And even if they do, they don’t put in the time and effort to do a good job creating a believable persona. Like I said before, creating your Attractive Character can mean the difference between making one thousand dollars a month and
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