The funnel for a sales webinar is very simple. You drive traffic to a registration page where you have some sort of sales letter or video encouraging readers to sign up for the webinar. Typically I use the Who, What, Why, How script on my webinar registration pages. After watching the video or reading the copy, the interested prospects fill in their name and email to register. (Boom! They’re now on your list.) Then you send them to a confirmation page where they are reminded of the date and time of the webinar and given instructions on how to call in. At the appointed time, they will attend
...more
