Email #1 pulls the reader to Email #2 . . . Email #2 pulls the reader to Email #3 . . . And so on. The emails themselves should be easy to read and fast to scan. So, use one or two sentences per line. Add in lots of white space. Do not use long paragraphs that slow people down. I like to write out the basic structure elements first. Then I fill in the juicy details and emotional hooks.
