At its most basic level, a webinar is nothing more than a PowerPoint presentation that you broadcast live (or record) over the Internet. It allows you to give your sales presentation to just about anyone in any corner of the globe. The best part is you can record the webinar once and then broadcast it over and over again. This is called an “automated webinar,” and it’s made me a fortune over the years. Webinars can be as long as you want. In fact, you’ll learn about the Invisible Funnel Webinar in the next chapter—that one can be as long as four hours! The Perfect Webinar we’re discussing in
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