Remember your target market is made up of real people, so you need to look at their real behavior. Where do they hang out online? Where do they spend their time? What email newsletters might they subscribe to? What blogs do they read? What Facebook groups are they a part of? Are they even on Facebook—or do they prefer Instagram? What keywords are they searching for on Google? What books are they buying on Amazon? Answering these questions can take some time and research, but it’s worth taking as much time as you need to develop a clear picture of where your ideal clients are directing their
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