The psychology behind this funnel is amazing. People are more likely to fill out the first step because they don’t see a long form asking for credit card information. Then once they do get to the credit card form, they keep filling it out because their brains are already committed to the process. Interestingly, I often find conversions to be higher on step one than on a regular email squeeze page, even though I’m asking for an entire shipping address instead of just a short email. This is probably because receiving something physical in the mail has a higher perceived value than receiving
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