Self-Liquidating Offers (SLO): These types of offers are usually a little more expensive—between thirty-seven and ninety-seven dollars. Often times, with free-plus-shipping, trials, and tripwire offers, you may actually lose money initially, although through your upsells you can often break even. With a self-liquidating offer, on the other hand, the goal is to have the frontend product liquidate your ad costs so that your upsells can become pure profit.
