Another great reason to use quizzes is that you can segment your audience according to their answers. You might ask, “Do you have a dog or a cat?” Then you segment your list according to the responses. With sophisticated quiz programs, you can even have the subsequent questions match the two segments. So, your next question to the “dog” segment of responders might be, “How old is your dog?” Then offer answer choices like zero to one, under five years, under ten years, over ten years, etc. How does this help you sell more pet food? Well, puppies need different nutrition than older dogs. If you
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