Better yet, have the blog author post the article in their name so that you are not seemingly tied to it at all. I did this once with a successful student in the “make-money-online” market. I asked him to write an article detailing his experience using my products. He added a link to our offer, and we drove Facebook traffic to his blog post. The campaign worked great. It was engineered as a pre-frame, but the content was 100% true and ethical.
