Typically, we use the Self-Liquidating Offer (SLO) Funnel when we are trying to sell a product that’s priced anywhere from twenty-seven to ninety-seven dollars. The main goal is to have this frontend product cover the expenses of buying traffic. You hope to break even. That is why we call it a “self-liquidating offer”— because if you structure it right, you won’t have any traffic costs, and your upsells become pure profit. In general, a free-plus-shipping offer will lose money on the frontend offer, but will use the upsells to break even or even make a profit. In contrast, SLOs should break
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